Pantone licensing was included with the cost of Creative Suite. While the standard is a standard, its ownership is private. It’s also why companies invest in color calibration for their print assets, usually around Pantone - and anyone who has ever worked in branding with large companies knows the value they place in accurate color reproduction.Īfter November, the only Pantone Color books remaining for use without a license will be Pantone + CMYK Coated, Pantone + CMYK Uncoated, and Pantone + Metallic Coated. Printers use these colors (and purchase them) to ensure this kind of print veracity. Pantone is, after all, a standardized set of colors to ensure what is printed matches the colors designers choose. Given that Adobe’s products are the go-to design suites for most creative departments, and that most companies wield a mix of print and online graphics assets for their brands, it’s reasonable to think that at least some of your company’s brand assets have been created using Pantone.
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